Now is the perfect time for a career change. Transitioning to a rewarding career in digital marketing has never been easier.
Digital marketing is a growing industry that needs skilled professionals. A specific degree isn’t necessarily required to get into the profession, just the willingness to acquire the digital marketing skills needed.
Here are four tips to help you make a successful career change into digital marketing:
1. Assess your skills
Do you have skills in social media, writing, or web design? Are you passionate about the mobile experience or E-commerce? Are you fascinated by digital audiences, analytics, or marketing strategies?
2. Do your research
Which of your skills and interests can be applied to digital marketing? There are so many things you can specialize in when you go into digital marketing, which is part of what keeps it so interesting and why pretty much anyone can find a path in this area. There’s a good chance that you can find a digital marketing specialization that fits your passions.
3. Learn
In our Digital Marketing Science program, you’ll learn the tactical and strategic skills you need to become a digital marketer. You’ll earn three in-demand technology certifications: Google Analytics, Google Ads Search, and HubSpot Email Marketing. You not only get the skills you need, you also get the support you need to meet your career goals, such as LinkedIn optimization, interview prep, and salary negotiation.
4. Network
Connections are vital to a successful career change. The more connected you are, the better your chances of getting your dream job. Start networking with people in digital marketing, attend events, and connect on social media. We build networking into our Digital Marketing Science program through mentor-led live sessions, peer collaboration, and career coaching.
This is the perfect time for a career change. Click here to learn more about our ten-week Digital Marketing Science program.
