High-converting landing pages are key for your online sales funnel.
Don’t make the mistake of using a homepage for a landing page! They have totally different purposes. A homepage serves multiple purposes and has the navigation system to prove it. Your landing page has one job, compelling your lead to complete one action—make a purchase, submit their lead info to join your email list, download a white-paper, etc. Here’s 10 tips to help you create successful landing pages:
- Put the most important elements above the fold. Answer the who, what, and why at the top. Pique their curiosity and they’ll scroll for more.
- Use an attention-grabbing headline and subheadline. These items have two jobs: grab attention and cause the reader to go to the next line.
- Optimize for mobile. A significant number of your customers (usually 60-80%) will be using mobile devices. Make sure your landing page layout works on the small screen. Adjust image, text, and CTA sizes to allow for mobile browsing – and make sure it loads lightning fast.
- Include visual elements. Make your images large, relevant, and high quality. The brain processes images 60k times faster than text. (source)
- Employ contrasting colors. Make that one request you’re making pop off the page. Using a contrasting color is a great way to grab visitors’ attention.
- Get to the point. Attention spans are short! Use bullet points. Focus on benefits over features.
- Keep your messaging crystal clear. Steer clear of industry jargon. Convey your value proposition in clear, concise language.
- Include trust signals. For a customer to convert, they must trust you. Use social proof, testimonials, badges, and a contact method such as live chat or a support email.
- Opt for a powerful call-to-action (CTA). Make it pop. Use active words. Put it on a button. Don’t forget #4.
- Limit links. Protect your audience from confusion. Offer one and only one choice. If you allow people to click away, you’ve most likely lost them.
BONUS: Test EVERYTHING. Most landing page/website platforms have built in A/B testing solutions. USE THEM! Never take for granted that the first version of your design, messaging, or CTAs are perfect until you test them against alternate ideas.
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